10 Clothing Brands You Probably Didn’t Know Were Made in Indonesia

As the fashion industry has been progressively growing throughout the years, the local fashion industry in Indonesia has also been thriving as more and more local brands are setting up stores around town, including Indonesian local clothing brand. They offer affordable prices, but their standard in quality is no need to be questioned.

With social media as their primary marketing tool, there are more Indonesian local brands now than ever before. Here, we have highlighted some of the rising Indonesian local clothing brand that offers quality products so you can add them to your closet!

1. Day and Night

Day and Night indonesian local clothing brand
Day and Night

Founded by two sisters, Konny and Yelly Lumentu, Day and Night offers a versatile collection of women’s clothing that is suitable to be worn on day and night occasions. So, their products are perfect for those of you who don’t want to bother yourself changing into different clothes to a separate event. This Indonesian local clothing brand created a unique and distinct twist in material and design by keeping it simple, classic, and clean.

Social Media: @dayandnight.official on Instagram 

How to buy: www.dayandnight-shop.com and Tokopedia 

2. Get Dirrty

get dirrty indonesian local clothing brand
Get Dirrty

Offering a unique and trendy streetwear design, this Indonesian uprising local clothing brand is going places. For example, from t-shirts, hoodies, to trousers, Get Dirrty invites you to “get dirty” and have some fun in fashion with them. Numbers of international media, such as ELLE UK, have issued about Get Dirrty bold design into some of their publications. In short, with a combo of the eccentric logo and quirky catchphrase, Get Dirrty collection is perfect for you, streetwear enthusiasts.

Social Media: @getdirrty (business account) | @getyourdirrty (catalog account) on Instagram

Website: getdirrty.com

How to buy: 
Whatsapp (+62878 8460 2228)
Email (justgetdirrty@gmail.com)
Line (@getdirrty)

Read more: Sustainable Local Fashion and Skincare Brands


pvra indonesian local clothing brand

Established in 2015, Kara Nugroho and Putri Katianda founded this well-known shoe brand. Pvra was derived from the owners’ nicknames, Putri, and Kara. This local brand is one of the pioneers of the signature beaded sandals and shoes in the local fashion market.

Pvra’s reputation is no need to be questioned. For instance, they participated in the London and Seoul Fashion Show in 2019, showcasing their fall and winter collection. By using only the most excellent materials and leather, all of Pvra products are carefully handmade. Therefore, creating an opulent design.

Pacific Place (3rd floor) | Senayan City (2nd floor) | Gandaria City(ground floor) | Pondok Indah Mall 2 (1st floor)

Social Media: @pvra.official on Instagram

How to buy: Offline, Website, Tokopedia, and Whatsapp (+62 821-1222-8941)

4. Seratus Kapas

Seratus Kapas
Seratus Kapas

Since founded in 2015, Seratus Kapas has managed to pique the attention of many Jakartans youngsters offering sustainability into their design. This Indonesian local clothing brand also supports local producers by working with local craftsmanship, artists, and home base industries in Java. With raw cotton and linen as their main fabrics, Seratus Kapas believe that each story is unique in its way. Therefore, they show it through the garments. The label also uses natural dyes to ensure safety for both the environment and its workers. They offer simple and comfy clothing for both urban women and men.

Social Media: @seratuskapas on Instagram

How to Buy: Website and Whatsapp (+62 856-9700-8080)

Read more: Best Places to Rent Designer Gowns in Jakarta

5. Cotton Ink

Cotton Ink
Cotton Ink

Founded in 2008, this rising Indonesian local clothing brand has made it to the Forbes 30 Under 30 Asia 2016 in the fashion sector. Cotton Ink was founded by Carline Darjanto and Ria Sarwono due to their interest in fashion. With the tagline “casual with a twist,” they have been incorporating the beautiful Batik and Ikat fabrics into their design. Cotton Ink believes that simplicity is key, and less is always more. They also produce various body sizes. Besides being able to be bought on their website, Cotton Ink already has retail stores in Kemang and Plaza Senayan.

Address : Plaza Senayan, 3rd Floor, Jakarta Selatan

Social Media: @cottonink on Instagram

How to buy: Offline, website, and Whatsapp (+62 813-8075-7697)

6. Public Culture

Public Culture
Public Culture

This Indonesian local clothing brand offers a variety of graphic skater t-shirts. They have been producing contemporary daily wear garments targeted at youngsters as their main buyers. Public Culture has opened its first store in Jakarta, precisely in the Kemang area. Colorful, playful, and wacky pieces are something you’ll find when you’re strolling around the store. 

Address : Jl. Kemang Selatan VIII No.63/B2, RT.7/RW.2, Bangka, Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12730

Social Media: @public.culture on Instagram

How to buy: Offline, website, and Tokopedia

7. Beatrice Clothing

Beatrice Clothing

This clothing brand is a women Indonesian online clothing store that is quite popular among milennials these days. The brand was founded in 2012 and has been running ever since. The brand launched their online site back in 2014 so that consumers spread throughout Indonesia can buy their clothes. Their products are all local made using high quality products. Their best selling products are their include culottes, casual and casual trousers, Muslim clothes, kimono top shibori, modern batik, and more.

Address: Mall Kelapa Gading 3, 2nd Floor, Jakarta Utara

Social Media: @beatriceclothing

How to Buy: Offline, website, Shopee, and Tokopedia

8. Posh The Label

Posh The Label

Founded in 2016 Posh The Label is quite new to the market. This fashion label offers you a wide range of clothing and accessories that are well-made, sophisticated, and not to mention very affordable. Their label sells a wide range of clothing such as tops, bottoms, dresses, and even pajamas. Their dresses are also one of their best-selling items and are perfect for you to wear to a festive or formal occasion.


  • Jl. Musik Raya B26, Jakarta Indonesia
  • Seibu, Grand Indonesia, Jakarta Pusat
  • Lakon, Mall Kelapa Gading, Jakarta Utara

Social Media: @poshthelabel

How To Buy: offline, website, and Shopee

9. Shining Bright

Shining Bright

Another goods, another brand! This Indonesian local clothing brand is also one of the most talked-about brand amongst millennials. Owned by Tarra Budiman, this clothing brand sells casual wear such as t-shirts, hoodies, hats, and accessories. Their trendy designs are what captivates millennials into buying their products. Shining Bright’s products are catered towards men and women.

Address: Jl. Elang blok HD 14 no. 17 Pondok Pucung, Pondok Aren, Tangerang

Social Media: @shiningbrightco

How To Buy: Offline, website, Shopee, and Whatsapp

10. Argyle and Oxford

Argyle and Oxford

Established in 2010 Argyle and Oxford is the creation of Velda Anabela and Rebecca Billina. Their clothes are known for their unique and whimsical designs. Perfect to add a little fun to your wardrobe. The products they sell are tops, bottoms, outerwear, two-piece sets, and dresses.

Social Media: @argyleandoxford

How To Buy: webstore, Shopee, Tokopedia, and Whatsapp

So, those are some local clothing brands with good quality and reputation. Actually, there’s still a lot of good local clothing brand in Indonesia specifically in Jakarta. Therefore, one of the easiest ways to explore more is by attending thematic markets or retail bazaar events. During those events, you will find hundreds of local clothing brands, from street fashion to ethnic modern. To sum up, we hope these 10 clothing brands will be a good start for you to try the Indonesian local brand. So, happy shopping!

Read more: 7 Finest Batik Shops in Jakarta

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